Activision head Bobby Kotick explained that Call of Duty downloadable content has been selling consistently high, and the creation of a new wholly-owned developer would be his answer to maintaining a continued usage of online features in the Call of Duty franchise.
Beachhead will create the best-in-class online community, exclusive content, and a suite of services to supercharge the online gaming experience like never before. The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year and we're very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future.What exactly will become of this new platform of Call of Duty content is unknown. Is the platform just a meta-game framework to put all titles together, or will it be a full-fledged Call of Duty game with a focus entirely on multiplayer content?-Robert Kotick, CEO, Activision-Blizzard
Could this become the subscription-based Call of Duty project many are speculating will eventually happen? We will not know until the projects is closer to completion.