Friday, January 14, 2011

THQ Changes Shape

THQ, after years of holding the same logo, has decided to change it in order to fit its newest focus on video game content.

The previous logo had been in existence since 2001, nearly ten years ago. Hard-edged standing on top of a red-line, the logo was an evolution of the logo before it, with THQ standing atop a thin red line. However, after so many years, the company decided to give a new look to the company.

Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ. By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.

- Brian Farrell, CEO, THQ

The new logo was unveiled at a press event last week in New York, during which a number of upcoming releases were highlighted to the press. Farrell emphasized the company's draw to create new creative experiences, through the efforts of THQ Partners (with Guillermo del Toro and Dead or Alive creator Tomonobu Itagaki) and newly created development studios for THQ.

Originally known as Toy Headquarters when it formed in 1991, the company has had a logo which looked quite a bit different. Oh, what a change twenty years make.

SOURCE: Eurogamer

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