The game's unveiling was Whiteford's method to boost digital distribution sales: by attaching established, larger IP to smaller games, the loyal fanbase will be more likely to notice and purchase the title. To further his point, Whiteford explained that the game's core team is four developers; if games of this scope can do just as well as large titles, then companies big and small will surely see great profit in smaller, experimental digital products.
Red Faction is an established franchise from THQ that saw a rebirth with Red Faction: Guerrilla, which released in 2009. Its sequel, Red Faction: Armageddon, is releasing in 2011, and Battlegrounds will most likely see its release before then. THQ is also making a television series with SyFy to continue to push the franchise toward the mainstream audience.